Regardless of the project, my primary goal is always to align customer needs with business ambitions.

I ensure that key values such as ethics, accessibility, sustainability, inclusion, diversity, and equity are deeply integrated into my work—both in the research I conduct and in the final product.

I’m committed to creating value that exceeds client expectations, delivering outcomes that go beyond what they initially thought possible.

I can take on various roles within a project, always thriving on responsibility and taking ownership naturally. With my background as a project manager, I have a strong ability to maintain an overview of all project elements, as well as nurture relationships with both the client and the team. This also means that I am mindful of any obstacles or challenges that may arise along the way and am skilled at finding solutions to overcome them.

Often, I step into the role of a product owner, where my responsibilities extend beyond just the product itself; they encompass the entire process. Ensuring a smooth and effective process is crucial to me. I am attentive to the well-being of the team and do my best to support them.

I believe that the best solutions are created when people feel good and enjoy the process of the work they are doing.

While I highly respect the conventions of UX design, I also dare to challenge them. I am always looking for new ways to innovate and improve upon the standard templates that have been used for years. After all, with so much time being spent on digital platforms nowadays, I believe it's the right place to give back in terms of the experiences we create.

I am always looking to get new knowledge and I am currently doing a course on Futures Thinking at the Institute for the Future. It is always important for me to design for (a better) tomorrow. I see these methods as a natural expansion of my existing toolbox and as something that can bring extensive value to my work.

My work experience has equipped me with the skills to conduct design research, translate insights into ideas, formulate concepts, and bring them to life through testing—both in digital and physical environments.

I am a strong believer in prototyping, whether it's adding props, creating scenarios, simulations, or any other artefact suited to the context in order to gather valuable insights.

My professional strengths lie in research and ideation, where I excel at bridging the gap between research and actual design. I take great care in presenting my findings in a way that engages and resonates, ensuring the narrative is compelling while supporting it with solid reasoning and evidence.