Problem

Novo Nordisk operates globally, with each country managing marketing activities in different ways. This variability makes it difficult to track and optimize efforts, share knowledge and experience, or showcase best practices across markets. As a result, their marketing efforts can become costly, inconsistent, and inefficient.

Process

We conducted extensive research into existing workflows—not only to support them but also to challenge them, pushing forward how marketing activities are planned and executed. This involved numerous observations to understand how each country operates, identifying their challenges, and learning what works well for them. Based on all our insights and concepts we designed the tool, with all its journeys and functionalities while working closely with the development team. The project was a close collaboration with a UI designer, software engineer at NoA Ignite and a task force from Novo Nordisk.

My Role

I was a Product owner and UX designer throughout this project. The primarily research had been done, so based on that I distilled and translated the insights, developed concept directions, tested our ideas with affiliates and refined them to suit their specific needs. Once we had a solid understanding of the workflows the tool needed to support, we crafted the design and user journeys, continually testing and refining them along the way.

Though I can’t share documentation publicly, feel free to reach out, and I’d be happy to walk you through it.